MODULE 04 · CAPSTONE

Capstone: Build a Business Website

Thirty days of pieces come together today. You'll plan, build, and launch a complete small-business website using everything you've learned — from setup to SEO to security.

Day 30 of 30 Capstone ~25 min

What the Capstone Actually Is

This isn't a new topic — it's the assembly step. Over the last 29 days you set up WordPress, built pages, styled a theme, added plugins, built custom fields, wrote PHP, opened a store, managed users, and secured and sped up a site. Today those become one finished project: a real small-business website.

Pick a business — real or imagined. A bakery, a freelance design studio, a local repair shop, anything with a clear purpose. Concrete beats abstract for a capstone.

The Core Pages

Most small-business sites succeed or fail on a handful of pages, not dozens.

PAGE ITS JOB
Home

Says clearly what the business does and where to go next, within seconds.

About

Builds trust — who's behind the business and why it exists.

Services / Shop

What's actually being offered or sold, with clear pricing where relevant.

Contact

The easiest possible path for a visitor to reach out or take action.

Where Each Module Shows Up

The capstone is really a checklist of everything you've already practiced, applied to one project.

capstone-checklist.txt
// What each module contributes
Foundations       // theme, menus, pages vs posts
Content & Design  // Gutenberg, plugins, SEO, forms
Functionality     // custom fields, child theme, hooks
Advanced          // store, roles, security, speed

A Sensible Order to Work In

  • Plan before you build — sketch the site map and the purpose of each page.
  • Set up the foundation — theme, child theme, menus, and your core pages.
  • Add content and plugins — write real copy, add images, configure SEO and forms.
  • Layer in functionality — custom fields, WooCommerce products if relevant, correct user roles.
  • Harden and launch — apply security basics, set up caching, and confirm backups are running.
  • What to Skip vs What to Keep

    SKIP FOR NOW Every plugin you've tried, a second language, a huge product catalog, custom animations.
    KEEP IN SCOPE Four to six solid pages, clear navigation, working forms, and a fast, secure foundation.

    Where Capstones Go Wrong

    CHECK YOUR PROJECT FOR THESE
    SCOPE CREEP Trying to use every skill from the course in one site usually produces an unfinished one.
    PLACEHOLDER CONTENT Lorem ipsum and stock "Page Title" text make even a well-built site look incomplete.
    SKIPPING THE FINAL CHECKS Launching without a speed test, a security check, or a mobile review skips exactly what Days 27-28 covered.

    Breaking Down What Today Requires

    1

    Pick one clear businessA specific, concrete idea beats a generic template every time.

    2

    Plan the site map firstKnow every page's job before you open the editor.

    3

    Build in layersFoundation, then content, then functionality, then hardening.

    4

    Keep scope realisticA finished, focused site beats a sprawling, half-built one.

    5

    Finish with the final checksSpeed, security, mobile view, and a real test of every form.

    Try It Yourself

    EXERCISE

    Before building anything, spend ten minutes sketching your site map on paper: every page, one sentence on its job, and what you want a visitor to do on it.

    Build and Launch Your Business Website

    FINAL PROJECT

    Bringing thirty days of lessons into one finished site

    This is the project the whole course has been building toward. Work through it in order, and don't skip the final checks — they're what separate a demo from a launchable site.

    1. Choose your business and sketch a four-to-six-page site map.
    2. Set up your theme, child theme, and navigation menu.
    3. Write and publish real content for every core page, with optimized images.
    4. Configure Yoast SEO and a working contact form on every relevant page.
    5. Add any store products, custom fields, or user accounts the site actually needs.
    6. Run your final checks: security hardening, caching, a speed test, and a mobile review.

    Recap

    SITE MAP

    Plan every page's purpose before you start building.

    BUILD ORDER

    Foundation, content, functionality, then hardening.

    REALISTIC SCOPE

    A focused, finished site beats an unfinished sprawling one.

    FINAL CHECKS

    Speed, security, and mobile review before calling it done.

    Key Takeaways

    • The capstone brings together every module — foundations, content, functionality, and advanced tools — into one real project.
    • Plan your site map and each page's purpose before opening the editor.
    • Build in layers: foundation and structure first, then content, then functionality, then hardening.
    • Keep scope realistic — four to six well-built pages beat a sprawling, unfinished site.
    • Always finish with the final checks: security, caching, a speed test, and a mobile review.

    You Finished the Course

    30 Days, 4 Modules, One Finished Website

    You've gone from installing WordPress for the first time to launching a secured, optimized business website of your own. Keep building on what you made today — it's the best portfolio piece you have.

    Course Overview